Motorcycle industry development should grasp opportunities for personal transformation
Time:2016-10-28 11:27:39
Entered the motorcycle market now, often have the feeling of dazzled. Is different from the past that kind of model of a single, more or less the same situation, now the motorcycle products on the market has become more abundant, not just doing various modelling, also is not the same in function. Even if it looks the same streetcar, also have focus on practical function.
Trend of such products, it is the motorcycle individualized era. Although now motorcycle market overall sales decline, but each big mainstream manufacturers in product we intensified the efforts on the development, by differentiating the personalized product line, create own brand characteristics, hope that through reverse market personalized products. Therefore, the current motorcycle product market shows a tendency of flowers instead.
Vendor efforts on personalized models, also demonstrated from the market performance. Although the motorcycle overall sales continue to decline, but from the point of the sales situation of each big manufacturer, personalized car without exception, have become each big brand sales of the most stable type. On market share, the proportion of individualized model is becoming more and more big. In addition, the profit space of personalized model is bigger than channel models, thus got the attention of the enterprise.
From the development trend, the growth of personalized model is the trend of The Times. Now due to the rise of the young consumer groups, make model needs more personalized, and middle-aged user groups also began to keen leisure motorized brigade, each consumer demand for personalized models are on the rise. Personalized models in the future, the market space will also continue to rise, and for the enterprise, at present the change of market demand, for enterprise products upgrading is a rare good opportunity.
In the face of such opportunities, as long as several personalized development models can rest easy? Of course not. Although at present, the development of the individual models, make some enterprise taste is sweet, but the road is not smooth, the domestic enterprises on the road of personalized also exist many problems.
On the one hand, the shortage of technical domestic personalized models on the quality also more or less there are some disadvantages. In marketing, on the other hand, the old sales model has not adapt to the new product. All of these problems, hindering the further development of individualized product, in the development of space on a certain discount.
Not only that, in the external environment, the domestic enterprises also face greater competitive pressure step by step. The rise of the models of the original blue ocean market also gradually evolved ChengGongHai market, to its own stand out is not so easy. In addition, foreign high-end brands to enter, but also increased the domestic brand competition, especially now that some foreign brands have to small and medium-sized vehicles penetration, where domestic enterprises, has become the problem facing the front.
The road to the enterprise of personalized exactly how should they go? In fact, from the development of the domestic smartphone industry may safely draw the conclusion. Early in 2010, before and after the rise of smartphones, represented by apple, samsung brand occupied the main market, both in quality and reputation is well ahead of domestic brands. And just a few short years time, huawei, millet and other domestic brands began to rise, with a unique marketing strategy, began to break the situation, formed their own brand effect. At present, huawei and millet has been ahead of apple, samsung in the market.
The success of huawei and millet, is that good grasp of opportunity. On the one hand, in product quality fluctuation kongfu, according to the Chinese market consumption capacity, the main high performance low price, occupy the advantage on the price. On the other hand, according to the diversification of user demand in China, developed the consumer demand for different user groups, formed a strong product line layout, at the same time, adopt the advanced Internet marketing tools. Therefore, it can be said that huawei and millet has realized the counter attack of foreign brands.
For the motorcycle industry, the rise of personalized model is also a rare opportunity. Homebred brand has absolute advantage in the product price control, but also need to do your homework on the product quality, in marketing to keep pace with The Times, can truly grasp the opportunity, realize the corner overtaking.